Head of Marketing

Key Information:

Overview: (company / rec situation)

Following a successful round of funding our client was looking to improve their underperforming marketing function.
The existing team was led by a relatively Jnr Marketing Manager who had been with the company since joining as an intern in early start up stage.
The client was looking for an experienced professional who had been involved in different projects and had experience taking a company through funding rounds.

Approach:

With a broad search criteria, the focus was identifying the key behaviours required for the position and ensuring there would be direct synergy with the CEO, who this role would report into.
To ensure we had the best chance of aligning suitable experience and skill set with behaviours, we targeted a large longlist ensuring we could cherry pick the best people for the role.
We utilised our network within the GTM space as well as producing a targeted headhunt list of experienced CMO’s / Head of Marketers who had successfully scaled companies and taken them through funding rounds.
We identified a long list of 20 which we then brought down to 10 for interviews to ensure the client had the best chance of surveying the top talent for such a crucial role.
We ran a 3 stage interview process of which 5 were taken in for a final stage panel interview with the board.

Conclusion:

There were 2 clear favourites and after much deliberation the chosen candidate was offered. Sadly, a package couldn’t be agreed, and the preferred candidate accepted another position.
A further meeting was then set up with the 2^nd preffered candidate and an offer was put forward and accepted. They started within the month.

Stats / Results:

Posted 6 months ago by Admin 2 Minute(s) to read